How Can Businesses Craft Offers That Encourage People to Become Loyal Customers?

In those old, dark times before the internet, businesses didn’t need to do much to attract customers and keep them coming back. In many cases, their physical location made them the only option that people had. That’s all changed, though, and the rise of ecommerce has pit businesses in the same industry directly against one another.

Now, it’s all about the offers and promotions. These are so essential that if you don’t have them, you’re most likely going to lose out to your rivals. Indeed, 85 percent of people are tempted to do business with a company after being offered a promotion. So, how do you hook customers with an initial offer and then turn them into a forever customer?

The Power of the First Offer

The first offer is arguably the most important, as this is where customers are won over. When faced with multiple options in the same sector, people are likely to go for the one with the best sign-up incentive. This is especially true in hyper-competitive industries, with the online casino sector being a prime example.

Since the early days of iGaming, sites have offered welcome bonuses to new players. These have usually come in the form of deposit matches, giving people some free money to use to effectively test out a site before wagering their own funds. The modern casino sign up bonus extends beyond this, with many sites also gifting free pins to players. On top of that, these deals are listed alongside others that are designed to keep players coming back for more. For example, there are daily tournaments and free spins on a lucky wheel available.

Linking the Sign-up to a Loyalty Program

The main problem for businesses nowadays is figuring out how to keep customers coming back. After all, they could easily go between different companies, using the sign-up deals at each. That’s why loyalty programs are important, and ideally, these should be linked to the initial offer.

There are a few companies that have mastered this technique, with Athletic Greens being a great example. New customers get loads of freebies including a shaker and canister, and there’s also a 30-day money-back guarantee. The longer people purchase with the company, the better the benefits. The money-back guarantee is an excellent method, as this shows customers that you have a great deal of faith in your product or service.

Look Into Re-engagement Offers

Regardless of how good your welcome offer and loyalty scheme are, you’ll have to deal with the fact that not every customer will stick around. Still, there are ways to try to bring these people back on board later. This is where reengagement promotions can come in handy.

It’s always handy to get people to sign up for your newsletter, and then you can use this to send special discounts or time-limited perks later. Spotify and Audible are great for this, as they sometimes offer discounted subscriptions or trials to lure people back in.

Getting customers through the door an interested in your service is only half the battle. From that point, you then need to encourage them to become loyal customers. Tying the loyalty scheme into the welcome offer and using reengagement strategies are great ways to do this.